Users will soon have a new feature that enables them to cut down on the quantity of AI-made media appearing in their feeds. This initiative comes as the company revealed that it presently contains over 1 billion AI videos.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global launch. This development coincides with a rise in AI-generated material, driven by emerging content generation software.
AI Proliferation Online
Recent reports that nearly one in 10 of the quickest rising channels on another major platform only show clips produced artificially. A considerable share of this content is considered “AI slop”, a label for inferior, mass-produced content that is often nonsensical or bizarre.
“We know from our community that many people like content produced via AI tools, including AI artwork to informative clips, and we aim to give people the power to increase or decrease of that, based on their own preferences,” said a company executive.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its network labeled as artificially created. Collectively, over 100 m media items are added to the service each day, making AI content a relatively small part of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the level of artificial media they see by opening the “manage topic” option in the application and choosing AI-made media. Additional categories that are already be modified under the tool cover politics, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its rules mandate content makers to label lifelike artificially created content, and it bans harmful deepfakes of celebrities or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.
In addition, the service will henceforth attach an “AI-made” tag to content created with its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This action is designed to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2 million educational fund for experts and organizations to create educational content about using AI responsibly. This program will assist charitable organizations focused on teaching programming and robotics.
Platform Protection
TikTok has supported its content review process, during discussion over proposals to lay off numerous review team members in the United Kingdom. It is planning to cut 439 jobs in its content moderation department in its British office, with labor groups and internet security professionals expressing worry that people are being substituted by machine-led review.
A company official stated that people-led review would remain essential, but AI can safeguard staff by filtering out the most graphic content prior to it has to be seen by people. TikTok stated a significant reduction in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
